Real estate videography is one of the hottest new trends in property marketing. However, it’s important to remember that this type of work requires special skills and equipment.
“Ultra-wide lenses can cause distortions that look unnatural,” says real estate photographer Crosby Dived. This can turn off buyers. A better choice is a lens that offers a more natural view of the room and outdoor features.
How to choose a videographer
Real estate photography is a unique combination of art and business, and it’s important to understand both sides of the equation to be successful. One of the most important tips is to focus on your artistic vision. “Your style is your business card,” says real estate and aerial photographer Jonathan Boone. “Having a polished, consistent style gets you more business.”
Another tip is to focus on accuracy. For example, you may want to consider using a wide-angle lens that doesn’t cause distortion. According to interior and real estate photographer Crosby Dived, “Around 18 mm or 16 mm is where you’ll start to get some barrel distortion, which will make vertical lines look round or curve.” You can also avoid unintentional color mixing between different lightbulb temperatures by taking photos with various exposures.
Getting started in real estate photography can be challenging. There is a lot of competition for homes and it can be easy to get lost in the crowd. To stand out, it is important to develop a unique artistic style. This will help you attract more clients and make a living. It is also important to learn as much as possible about the business side of real estate photography.
One of the most important skills in real estate photography is knowing your equipment and using it properly. It is essential to use a wide-angle lens that does not distort the photos. If the vertical lines of a room are distorted, it can look unreal and turn off potential buyers. Another key is to take multiple exposures to capture the light of a property. This will help you produce better quality photos that will appeal to home buyers.
Drone and aerial photography are major trends in the industry. However, they are not suitable for every property. If the property is not suitable for drone photography, it may be easier to present a virtual tour with 360-degree views. This will increase the number of potential buyers and may push the final sale price higher.
One of the most important things in real estate photography is preparing the property for photos and open days. This can be done by decluttering and making the house look as attractive as possible. Home staging is an important part of this process and can include mowing the lawn, doing the garden, and cleaning the house.
Getting the most out of your video
In real estate videos, the smallest details can make a big difference. Adding a few touches of personalization to each video can make your properties stand out and leave a lasting impression on buyers. For example, if a property has a swimming pool, feature people using it to entertain friends or family. This will help buyers connect with the property and imagine themselves living in it.
Having the right lighting is critical in real estate videos. Professional videographers know how to use natural light to highlight key features and create a warm and inviting atmosphere. They also understand composition, which is essential for visually appealing shots. For example, they may use slow panning or tilting movements to capture the surrounding landscape in the background of each shot.
Another way to get the most out of your real estate videos is to add a voiceover. A well-written script can increase the engagement of your property listing, and it can also provide a clear and concise message to potential buyers. It’s important to avoid over-scripting, however, because it can become distracting for viewers.
Finally, remember to promote your real estate videos on social media and in local community groups. This will help you reach a new audience and gain quality leads. You can even embed your videos on a lead capture website and repost them each month to ensure that they stay fresh in your followers’ minds.
Getting the most out of your photos
The success of any real estate listing can be determined by how well the property is presented in its photographs. Stunning photos will stand out amongst the competition, but it isn’t always easy to get them right. There are a few key points to remember when taking real estate photos.
First, make sure the lighting is consistent. Different light bulb temperatures can cause unintentional colour mixing, which will require more editing in post-processing. This is especially important for outdoor shots, as the sun changes its position throughout the day and may cast shadows on certain areas of the house. Another thing to keep in mind is the camera’s angle. If you use an ultra-wide lens, you can end up with “barrel distortion,” which makes rooms look smaller and can turn off potential buyers.
Finally, a good real estate photographer will know how to capture a home’s character without overdoing it. For example, if the house has an exposed beam in the living room, a professional will be aware that this might not appeal to all prospective buyers. They will be able to suggest other ways to show off the property’s unique features.
Real estate photography is a blend of art and business, and the better you understand both aspects, the more successful you will be. With these tips, you can create beautiful, eye-catching photos that will attract attention and get more homes sold. real estate videography Christchurch