Many people are becoming increasingly conscious of what they put into and on their bodies, opting for a plant-based diet and swapping out their makeup bag staples for vegan options. But a vegan lifestyle doesn’t have to stop there, and a growing number of beauty brands are taking their cruelty-free ethos one step further by offering completely vegan cosmetics and skincare items.

So what exactly are Vegan products? They’re beauty products that contain no animal ingredients, derived from plant-based sources like oils, essentials and minerals, as well as safe synthetic materials. In fact, many Vegan beauty products are also free-from common allergens and chemicals like sulfates, parabens, petroleum, phthalates, SLS, PABA and artificial dyes. This makes them perfect for sensitive skin and those who are looking to make a sustainable change to their beauty routine without compromising on quality or performance.

Vegan makeup and skincare products are often packed with botanicals, which offer similar, if not better, benefits than their non-Vegan counterparts. For instance, coconut, jojoba and argan oil are commonly used as moisturizers in Vegan skincare, while natural essential oils can provide a range of scents for clean beauty, and minerals like zinc oxide or titanium dioxide offer safe sun protection. Similarly, synthetic alternatives to harsh preservatives are commonly found in vegan makeup, helping to keep your products fresher and longer while still protecting the environment.

It’s easier than ever to find a wide variety of vegan beauty products. Many large beauty brands have rolled out a selection of vegan-friendly products, and the options continue to grow every year. The Vegan Beauty Collection at Wet n Wild, for example, offers a huge range of cosmetics from foundation to blush and brushes, with all makeup products being free of any animal derived ingredients. And even the more traditional beauty giants are starting to follow suit, with big names like Revlon and Cover Girl now offering a vegan-friendly selection of products.

Choosing Vegan products can save the lives of hundreds of animals each year. While animal testing is cruel and unnecessary, it’s important to remember that by switching to cruelty-free and vegan products, you can help to put an end to this outdated practice and spare the lives of millions of animals around the world.

Fortunately, it’s become much easier to identify which beauty products are both cruelty-free and vegan, as brands now tend to display the Vegan, Cruelty-Free or Leaping Bunny logos on their packaging to show that they’re compliant with these standards. You can also use apps such as Vegan Cuts or the Leaping Bunny program to double check that your products are both Vegan and Cruelty-Free before you buy them. Vegan beauty products

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